Martin Barker's approach too studying audiences and how they view media texts is that every person alrrady lives in a society, class, age and family and who you are matters.
The effects tradition is when something effects us when we watch TV by adding on. The more you see the more they gradually influence you.
Martin Baker's main ctitisism to the effects tradition is that the research shows that they contradict each other.
Martin Baker thinks the problem with most research and theory into the effects of screen violence is the types of different violence such as action adventure movies and that news which is not measure in the same category.
The reason the violence in the Pulp fiction scene is not seen as a major problem is due to the contrast as he is religious but quoting the bible at the same time but is also violent. The combination of violence and something else can make it commical for the audiences.
Martin Baker states that the effect of the depiction of 'real' violence on screen is fear, horror, concern and wondering how it happened.
Acording to Martin Baker, moral panics are a big scare when people blame the media. The reason for action comics being withdrawn from sale in the 1970's was said by the newspapers to be due to the violence in the comic, but when researched the bits they wanted changing was the part about authority.
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